Big Tech Strategies, Real-World Impact

For decades, Big Tech has mastered the art of scale—leveraging AI, data, and relentless innovation to secure explosive growth. Their secret? A disciplined, systematic approach that drives smarter decisions and market domination.

Now, consider your business: real products, genuine customers, and strict limitations—without the luxury of endless funding or massive teams. Ignoring these proven strategies isn’t just missing out—it’s a risk that your competitors will outpace you and leave you struggling in the dust.

This is where BTStrat comes in.

We’re here to be your expert guides in applying Big Tech’s best practices—without the overwhelming bureaucracy and billion-dollar budgets. If you don’t act now, stagnant growth, missed opportunities, and declining market share are inevitable.


Who We Are

We’re former and current Big Tech insiders with a deep track record in using AI, data, and forward-thinking strategy to scale businesses. Our journey spans traditional industries and the high-stakes world of tech giants.

Nino Tasca

Nino Tasca

After leading Product, Engineering, and Digital Sales teams in media for a decade, I spent another ten years as Director of Product Management at Google. Today, I blend these experiences to help companies like yours harness the playbooks that have propelled Big Tech to the top.

Anurag Jain

Anurag Jain

I have led AI, product, engineering, and UX teams across multiple startups and medium to large companies in various roles, ranging from CTO to Head of Product to CEO. I now lead product for a multi-billion dollar business within Google Ads. My focus has always been on transforming how businesses use AI, data, and technology to drive real-world impact—blending deep technical expertise with hands-on product leadership.

Having navigated the challenges of both traditional and tech-centric industries, we know what works—and more importantly, what failure looks like when you miss these opportunities. With our guidance, you won’t have to face costly missteps alone.


Our Framework: "Adopt, Adapt, Avoid"

Not every Big Tech strategy is suited for every business. Without a clear, actionable framework, trying to replicate their success can lead to devastating mistakes. Our three-step process ensures you invest in what delivers real results and avoid strategies that could derail your progress:

  • Adopt: Implement strategies that are battle-tested and ready to drive immediate results.

  • Adapt: Customize proven concepts to fit the unique contours of your business.

  • Avoid: Steer clear of enticing practices that, while successful in Big Tech, can become costly distractions for you.

At BTStrat, we cut through the complexity to give you clear, actionable playbooks backed by real-world case studies. We show you exactly how these strategies work in practice—and the consequences of not acting now.


What You’ll Get from BTStrat

  • Expert Playbooks & Case Studies: Learn from detailed, step-by-step guides that blend tactical playbooks with real-world examples. See how businesses have transformed their operations and avoided critical pitfalls by applying these methods.

  • Deep Dives: We dissect Big Tech’s most effective practices, translating them into actionable insights that can drive immediate results.

  • Opinions & Hot Takes: Gain access to our expert perspectives on emerging trends, risks, and opportunities—ensuring you’re always one step ahead of the competition.

You are the hero of your business story—but every hero needs the right guide. The cost of inaction is too high: each moment you delay, your competitors grow stronger and your market share shrinks. With BTStrat by your side, you have the expertise and tactical insight to transform your business now.

Subscribe today—because your future success depends on the strategies you choose to implement before it’s too late.

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Big Tech Strategy. A guide for dispelling the Strategy that guides Big Tech companies and making it accessible for you and your business.

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Technologist. Silicon Valley. Product *and* platforms.
Chief Product Officer | AI Product Director @ Google | PM Instructor, Mentor & Coach | Angel Investor